Founding Partner and head of distribution strategy at Flow and Maria Farinha Films. To date, she launched more than 40 films, series and other formats as “film based movements”; raising awareness about urgent matters engaging audiences in Latin America and worldwide. In 2015, she co-created a new social impact initiative to support continuous efforts to democratize access to culture. As a result of that VIDEOCAMP was born. The platform reaches 110 countries and an audience of more than 900 000 people.

In 2019, she was responsible for the launch of Oscar nominated “RBG” and “Far from the Tree”, both produced by Participant Media, in Latin america. In 2019/2020 she produced and co- created the impact strategy behind the TV series Aruanas; an impact campaign in partnership with more than 20 international organizations, among them UN Environment, WWF, Amnesty International, Global Witness and Greenpeace. Aruanas' first season has already reached more than 30 million people.